Tetragram CEO reveals secrets of success to launching a start-up cannabis company
Through his years of business experience, Smith knows the keys to success are about having a regimen.
“Ultimately what motivates me, regardless of accolades or momentum, it is always hustling like it’s day No. 1. “
Smith’s day starts with meditation and a trip to the gym to organize his thoughts and clear his mind. This is his time to not think about Tetragram and to immerse himself in music with a workout playlist that is based on his tasks ahead.
“If it’s a tough day of meetings, I listen to hard core rap, like Ice-T, Scarface, and Dave East. If it’s a more laid back day, I will listen to The Weeknd or J Cole – something more inspirational.”
Smith’s gym routine includes a 2-mile run in 14 minutes to get his heart rate going.
After his 74-year-old father’s death of a brain aneurysm about six years ago, Smith realized he didn’t have any way of coping with his untimely passing so he started running and focusing on his own health.
“I realized tomorrow is not promised. He worked out every day. He walked every day. He was in fantastic shape. His death was out of the blue. It made me realize, time is the most valuable commodity we have and I don’t waste a minute of it anymore.”
After years in development, Tetragram was officially born in 2020. In the first year, the app usage far exceeded the company’s projected goals especially during the COVID-19 pandemic. In 2020, tax revenue generated from medical and adult recreational marijuana topped more than $2 billion.
As medical and legal recreational cannabis usage increases, the spike in cannabis-related businesses has also jumped. That is where Smith sets Tetragram apart from other cannabis startups.
“We are part of the culture. We are grassroots and have credibility. We are tapped into the vibe of the real industry. We have the respect of the OGs in the industry. We are not building tech to get rich, we are building to improve people’s lives. We are here for the people. Our goals are for people who look like me to have a place in this industry.”
For Smith, the creation of Tetragram began after he nearly died in a 2003 car accident. After the crash that left him with severe head injuries, Smith was prescribed opioids for the pain he was suffering. He quickly knew that was not a solution for his pain and he turned to medical marijuana for relief.
Finding it difficult to remember what strains helped with types of pain and had what effects, Smith would again begin building another business. He and his fellow cannabis users and Tetragram co-founders, Lucas Roe and Julius Moore, created an easy-to-use app to track, rate, and discover cannabis.
Tetragram was recently named one of the best cannabis apps by Cannigma.
Smith, who also happens to be a member of MENSA, talks about terpenes and cannabinoids like most discuss sports, movies, or music. Smith has truly educated himself about marijuna strains and their effects for pain relief. But more importantly, Smith understands the importance of data and sharing information between cannabis retailers, producers, medical marijuana professionals, and consumers.
Working with dispensaries, investors, and his team, Smith never stops taking the next steps to propel his cannabis start-up to a much higher level and provide cannabis users with a way to journal their marijuana experiences.
The next version of Tetragram is scheduled to launch by the Q1 of 2022 with added functionality, including integration with dispensary QR codes and visual data.