MarcelloBuilding‌ ‌A ‌First‌-To‌-Market‌ ‌Business‌ ‌with‌ ‌Marcello‌ ‌Leone,‌ ‌Bevcanna‌ ‌

In this episode, A.J. Lawrence sits down with Marcello Leone, CEO and Chairman of BevCanna, to discuss his experience of running a company with a first-to-market product: cannabis beverages. They discuss a number of topics, including how it’s like to run a heavily regulated business, whether you should consider selling your business, and how to align your personal and business goals.

You’ll learn about the challenges of running a company with a first-to-market product as well as the opportunities that come with being a first mover in the industry.

EPISODE HIGHLIGHTS
Who is Marcello Leone – 00:39
How he went from running their family’s apparel business to creating an unconventional cannabis company – 02:58
The journey of innovating a completely new category of drinks (being first to market) – 06:17
The toughest part of being first to market and going into uncharted territories – 10:46
Planning international expansion when you are first to market – 14:19
Why compliance is a full time in the cannabis industry – 16:27
How attached should you be to your business and should you be open to sell – 19:12
Should you pay yourself as an entrepreneur – 25:16
2 key things Marcello has learnt by being an entrepreneur – 26:38
Does Marcello want to be an angel investor – 29:08
What legacy does Marcello Leone want to leave behind – 30:19
Lesson #1: Leveraging your past – 33:52
Lesson #2: Build a moat – 36:27
Lesson #3: Your goals vs your business goals – 40:08

ABOUT MARCELLO LEONE
Marcello Leone is the CEO of Bevcanna, an up-and-coming cannabis beverage company that is heavily involved in the health and wellness space. Bevcanna provides whitelabel cannabis drinks to other businesses. It is a publicly registered company. Previously, Marcello was CEO of RYU apparel.

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