Building a Brand in a Niche Market – Restart CBD | EP. #56

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On this 56th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Shayda Torabi CEO and co-founder of Restart CBD, a Texas’ premier cannabis brand and the host of the popular cannabis and marketing podcast To Be Blunt. With Shayda’s expertise in marketing and technology, she has been helping consumers to navigate the cannabis industry.

Tune in to this episode of The E-Comm Show as Shayda shares about her experience in cannabis marketing and how to navigate hurdles in state laws and policies as a cannabis company.

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Outline
0:00 You have to play the game smarter with every piece of content.
1:57 Shaida’s background.
4:39 Started as an e-commerce business first.
6:46 How did you get from starting off to clearing the first seven-figure hurdle within four years?
9:23 What gave us a lot of success in the cannabis industry.
11:40 The importance of leaning into your strengths, not diluting them.
14:20 Who’s going to own cannabis once it is legalized nationwide?
16:42 California being one of the first to legalize their state is problematic.
19:51 Texas bans manufacturing and process of smokable hemp products as of 2022.
22:28 How email marketing has been a big driver for the company.

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