A Cure for the future: Where does the immune category go next

We will begin with a brief summary of the immune space in the ancient times B.C. (Before Covid). A review of current state of affairs, what is working, what is not, and why. The future is always difficult to predict, but the current trends and the key learnings of the past few years can illuminate the opportunities and pitfalls that are before us. Innovations in ingredients – what they are and how they are sourced. The continuous merging & bending of categories. Changes in consumer behaviors and understanding will be a key focus.

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